Insights & Strategies For Your Business
Outsourcing Marketing Is Easy With RSM
Without quantitative and accurate data, digital marketing cannot function to its full potential. Our experience data scientist and analytics experts happily reside in a world of spreadsheets, pie charts, and bar graphs. We love using various analytics platforms to inform our strategies and creative decisions. We believe that a successful marketing strategy is hinged on data, on understanding the story your numbers are telling and using constant analysis to fine-tune and improve your efforts.
Analytics and drive every aspect of your business. Knowing how to make the most of the insights that the data provides is an in-demand skill that every marketing team should possess. We can show you which figures to look at, how to read them, and how to optimize your content to improve performance over time. Regularly accessing and analyzing your data will help you drive more value from your marketing efforts.
At RSM, we are experienced at studying analytics including website data, social media network data, and CRM tool data. From bounce rate, time on site, and pages per session to top search terms, landing pages, and user flow, there’s a lot happening in your reporting tools!
We’ll dig into the numbers and prepare detailed reports, presenting them to you without all the technical jargon so that you can understand how your assets are performing. We’ll then make recommendations for how to improve based on the numbers, and provide insights and research into the best ways for you to see increased ROI.
We can also help your brand execute all of our recommendations, in order to make improvements based on the results, track goals, create custom reports, and so much more.
Identifying your value within your industry and positioning your brand is crucial to every element of your company. We start by getting to know who you are as a company and why it matters. We help you articulate your values, your personality and what makes you unique. This fundamental first step in your marketing strategy lays the tracks for how you communicate about — and persuade customers to choose — your brand.
At RSM, we excel at brand positioning, and helping startups build from the ground up by developing brand playbooks as well as naming and logo design, taglines, and visual identities. We produce brand strategies that:
Strong brand positioning ensures that your employees and customers immediately “get” you and what you differentials you from everyone else. Once you clearly establish why your brand exists, what you do, who you serve, and why it matters, you can start to tell your story, and give your audiences the words to tell it for you.
SEO is an ongoing effort to improve your website, adapt to changing search engine algorithms, and to ensure your content is finding exactly the right audience. Through a kickoff questionnaire we get to know your business goals, target audience, and buyer personas, so that we can understand how to make SEO and SEM work for you. We also like to start with a detailed competitor analysis, to get a clear vision of the marketplace.
Every business is unique, which is why we use data from Google Analytics and research to provide a customized monthly SEO strategy that lets you set goals and track ROI. We’ll meet with you regularly to answer questions, provide advice, and track goals and performance. The digital marketing landscape is ever-changing, but by regularly analyzing data and adapting efforts we can help your business stay ahead of the game.
With a managed PPC campaign, your website can rise to the top and stand out from the competition. Using AdWords and Bing Ads, we’ll help you set up an SEM campaign, monitor performance, analyze results, and provide monthly insights and recommendations.
Banner and video advertising allows you to target your audience by location, demographic and interest – all within your budget. You can provide timely touchpoints to drive customers to your website using the following:
And if you need assistance setting up and monitoring a paid social media advertising campaign to back up your on-site efforts, we’ve got you covered!
RSM has totally changed our approach of how we market our salon. We have a mobile app that allows our customer to book appointments 24/7. Our bookings are over 150 per day. We have grown to be the largest and only Intercoffuer salon in the region.
I relied on RSM to bring my real estate business into the digital era. We are listing and selling more homes and the phones are ringing off the hook.
We are very satisfied with RSM as a whole. They always take great care of us and anything we need for our marketing. We have doubled our company in just little under a year. My biggest challenge is to have enough employees to fill the demand for leads that RSM has generated for my business.
We were new to the area and RSM has made us feel so welcome. They are the real deal. We had been approached by so many wanting to charge us outrageous prices. Not RSM!! They Taylor made everything to fit with our budget and are giving us great results.
The days of managing multiple agencies to manage all of your brand’s assets are over. RSM is your single source for brand strategy, design, development, implementation and management under one roof. We are a comprehensive branding agency in Chattanooga. Our collaborative, talented team of creative and technology specialists is dedicated to delivering the full branding experience with consistency and cohesion to develop and transform your brand.
Monday-Friday:
8:00 am – 5:00 pm EST
Social Media Marketing & Media Planning
Attract New Customers and Nurture Loyal Clients
Whether your company is B2B or B2C, your customers are checking social media everywhere they go: at home, at work, at the gym, out shopping, and on public transit. They’re using social media to decide what to buy, and to see if brands are reputable before making purchases.
Our marketing agency helps brands choose the right social media platforms to reach their audience. We use enticing copy, designs, and video content to produce a range of exciting social media assets help your business attract customers and incite action.
The Statistics Don’t Lie
If you’re on the fence about whether your business really needs to incorporate social media into your marketing strategy, here are some jaw-dropping statistics about social media to think about:
Our team works with clients to produce social media content, run ad campaigns, and report on insights. We’re skilled at helping brands achieve the right tone for each social media platform, and at working within brand, style and legal guidelines to create content that resonates with your audience.