Technology & Development
We’re tech aficionados with a passion of finding smart, scalable technology solutions that can simplify processes, streamline effort, create transparency, and capture and visualize relevant data.
Responsive web development is no longer just a bonus feature – it’s a requirement in order for your business website to get found and be successful. Custom web development tailored to your business goals and needs means that your website can expand and grow with your business and its customers.
Part of a successful website is a simple, user-friendly backend content management system (CMS). Our sites are just as easy for your team to update, edit content and add to as they are beautiful and simple for visitors to use.
We take a thorough approach to our quality assurance testing, ensuring that what we build is functional on all platforms, be it Windows or Macs, Chrome or Safari, Androids, iPhones, Windows phones, tablets, and more.
With RSM, you get a full-service web development agency. We do all of our work in-house, provide user and usability testing when appropriate, and embrace new technologies and standards. We proudly stand by the quality of the websites we build for our clients.
While subscriber lists vary, on average the majority of emails are now opened on mobile devices. Our team of designers and developers create emails and templates that display beautifully across desktop, webmail and mobile email clients, while leveraging their different rendering abilities.
An email will not look exactly the same across all email clients, and we embrace making the emails we develop look their best for each specific email client. This means we progressively enhance emails for more advanced email clients, such as Apple Mail, while still providing a great experience for older email clients, like Outlook.
The content of an email is every bit as important as the email design. Using the data collected in your lists, we create email campaigns that are relevant, personal, and timely for each subscriber. Along with great content and design, we implement data-driven audience segmentation to further drill down subscriber lists, providing greater personalization and dynamic content based on engagement level, age, or even location.
Taking it one step further, with A/B testing we can test different subject lines and email content, to determine what gets subscribers opening your emails and engaging with your content. Each email you send is an opportunity to test and learn more about what your subscribers want to see from you.
Adopting new technology can be scary, even after vigorous product demo testing. Investing – and trusting – in a marketing tool is a big commitment, and one that can have a huge impact on your data, strategy, and revenue. You want assurance that your team will be able to learn and use the new tech, and that it will optimize everyone’s time and efforts.
Our team has over a twenty of experience managing marketing integrations for our clients. We can provide educated insights into current tools available for your specific marketing needs, and which ones we believe will work best to achieve your goals.
We work with you to integrate the new technology into your systems, importing and migrating databases and lists, and getting you fully set up with your new software. We can also provide product training, so that you can take the wheel and use the new tech with confidence.
We have experience working with tools like HubSpot, MailChimp, Google Analytics, Google AdWords, Google Tag Manager, Salesforce Marketing Cloud – ExactTarget, Responsys, and Adobe Campaign Manager.
A industry specific system can make everyone’s life easier for your brand, optimizing your time and budget spend, and delivering impressive data that you can use to make smarter business decisions.
We stand firmly behind the first and most important rule in app development for digital marketing: don’t build an app just for the sake of building an app. If your brand is releasing an app into the world, it must serve a clear purpose that supports and integrates with your business goals, while providing something your audience wants.
With over one million apps available, your customers have choices — and a useless app is just as bad as a buggy app, according to user stats:
We help our clients work through mobile app strategy, to ensure that the app concept is smart from the get-go and will be something their customers will want to download. We consider factors like what type of app is being created, where the app will be marketed, and for which platform the app is being built. We understand the nuances of choosing the right framework and technology to build the app, and can help our clients make the right choice for their product.
The little details are what can make or break a user’s app experience. Confusing UX, bugs, poorly written copy, and low-quality visuals are common complaints on app reviews. From initial concepts and user flow planning to fine-tuning through user testing and focus groups, we put customer experience first.
Our developers build engaging experiences – and we have the results to prove it! Using the latest technology and innovative methods, we’ve created top-downloaded and top-rated apps for clients.
RSM has totally changed our approach of how we market our salon. We have a mobile app that allows our customer to book appointments 24/7. Our bookings are over 150 per day. We have grown to be the largest and only Intercoffuer salon in the region.
I relied on RSM to bring my real estate business into the digital era. We are listing and selling more homes and the phones are ringing off the hook.
We are very satisfied with RSM as a whole. They always take great care of us and anything we need for our marketing. We have doubled our company in just little under a year. My biggest challenge is to have enough employees to fill the demand for leads that RSM has generated for my business.
We were new to the area and RSM has made us feel so welcome. They are the real deal. We had been approached by so many wanting to charge us outrageous prices. Not RSM!! They Taylor made everything to fit with our budget and are giving us great results.
The days of managing multiple agencies to manage all of your brand’s assets are over. RSM is your single source for brand strategy, design, development, implementation and management under one roof. We are a comprehensive branding agency in Chattanooga. Our collaborative, talented team of creative and technology specialists is dedicated to delivering the full branding experience with consistency and cohesion to develop and transform your brand.
Monday-Friday:
8:00 am – 5:00 pm EST