In a crowded category steeped in ever-changing trends, the health and beauty industries have seen a fundamental shift in the way consumers discover product. The YouTuber is the new beauty editor and fitness guru and Instagram and Snapchat is today’s personal trainer or beautician. While you still may be inclined to buy in store, a consumer’s path to purchase starts online, making dynamic re-targeting, platform-specific educational content, and sampling the keys to success in the new beauty landscape.

Taking cues from the influencers themselves, we aim to meet beauty mavens in the communities where they’re seeking discovery, and develop a consumer journey from online to off that satisfies their desire to experiment, to learn, to share, and to try.